About Us

The Institute for luxury brand management at Hanyang University is the luxury brand with industrial advanced institution where established in the first time in Korea.

In addition to the traditional research areas of luxury marketing such as consumer behavior, consumer psychology, brand strategy and service, as well as issues related to mobile/online marketing and changes in consumer attitudes in the area of the 4th industrial revolution along with various sector have been studied.

Mission

1

The Institute for luxury brand management at Hanyang University thinks that luxury marketing research should be carried out in a direction that reflects actual and current social needs. We will become a 'living research institute' that reflects new information such as various researches, industry trends and the latest news through cooperation between academia and industry.

2

The essence of luxury is making people ‘dream’. We will study the how to keep consumers dreaming from an academic point of view. We hope that interest from person concerned with academic and luxury industry.