Luxury product to service brand extension and brand equity transfer 

Journal of Retailing and Consumer Services, 42, 22-28.

Jiseon Ahn    Jung Kun Park    Hyowon Hyun

Consumer Value and Social Media Usage on Luxury Product for Vietnamese Consumers

 ASIA MARKETING JOURNAL, 19(4), 15-36.

Hyowon Hyun    JungKun Park    Tuan Ba Pham    Tianbao Ren

Product-to-Service Extension: The Impact of Brand Equity on Upscaled Service 

Human Factors and Ergonomics in Manufacturing & Service Industries, 26(6), 728-739.

Jiseon Ahn    Jungkun Park